When consumers buy a car carts tend to make small cars fell out of favor.
Text / Guangzhou Daily reporter Zhong Hong even map / Guangzhou Daily reporter Ge Yufei
In the automotive market, which is the A0-level models in the past has been the main push car manufacturers and dealers of the main models, but in the near future, A0-level models allows dealers a headache, but it is understood, the current level The model is essentially lose the sale. In this regard, there are automotive professionals said the car market now mainly based SUV, and large models, this A0-level small car is no longer as before scenery.
Small car sales fell
"Our shop A0 small cars are not as easy to sell, and before this model can sell more than 100 vehicles a month, but now they can only sell four fifty, and now is in relatively good sales of large sedans and SUV. "Wan Tai Road, a 4S store sales manager Gary representation.
According to FAW Toyota offered from January to October data show that total sales of FAW Toyota 473,000, an increase of 3.3%, but sales of two key models of its "small car strategy" under the Vios, EX Corolla has a sharp decline in China by the Federation data show that total sales this year Vios is 90,200, down 12.7 percent.Leader
Humen a 4S shop, says that they A0-class small car sales are down and sales is good before, but now has changed the concept of the consumer to buy a car, have a direct directed at medium and large Car to go. Early on, because these small cars really look beautiful, the space is large enough to attract a large number of consumers, but because of the small displacement, after a period of time consumers will be upgrading. Now people want to buy a car first step to buy large cars.
Price cut deficit with the sale
automobile models at all levels of competition is very large, early each brand flagship small car, but because of competition, the market has been in a price war, and very crazy.
"an entry-level models, the sales price more than 50,000 yuan, manufacturers cut prices to more than 40,000 yuan, we can only lose as a distributor with sales, because they do not sell, stock a lot of pressure." Cars dealers said.
According to the Humen a car dealer said their small car, is essentially flat this sale, because the price itself is low, so profit is not high, and manufacturers and in price, coupled with this level of competition and models large, the price is not tone it down, it is difficult to go up and sales.
Take Vios, the car has dropped from more than 70,000 yuan more than 50,000 yuan, and some dealers to sales, reported a lower price. "As this vehicle, whether it is the depot or distributors, basically lose a sell." Zhang Xiaojun expressed automotive professionals.
Guangzhou Honda Automobile 4S shop a head of marketing, said that they are a small car Fit, now can be said that the loss of sales, loss of more than 1,000 yuan per vehicle, the manufacturer's rebate will lose even finished. Precisely because of this, the car manufacturers to control the supply of, let dealers to complete the task at the same time, do not allow dealers to lose too much, which is the front range of new models in order to allow more space.
independent brand car business to make a transition
After the introduction of a number of joint-venture brands more than 50,000 yuan of small cars to small cars has started its own brand models on the market is no longer beautiful. "In the past its own brand models fairly by everyone likes, more than 30,000 yuan can buy a car, and now have to make a transition own brand SUV and MPV, because small cars to compete independent brand but the brand's small car joint venture." has its own brand dealers said.
"We do not have this mini-car stores have been sold, and now mainly selling commercial trucks, commercial vehicles relatively easy to sell, in addition to the price advantage, large space, beautiful appearance." Operating its own brands, said Mr. Tang.
The reason: consumers prefer to buy directly carts
automobile small car sales are down, and even its own brand of small cars out of the market, automotive professionals Yin macro light analysis, A0-level small car, in the long ago really is its own brand in the world, but with the joint launch of the brand A0-level After the models, the level of competition is basically a joint venture brand win. POLO, the new Fit, Rena, Vios, Sail, K2 and other models and because the product strength prominent, high cost, color value is also high, making consumers more biased joint venture brand choice. On the other hand, car prices have been dropping, the prices of many large fell great, and consumer demands rising on the car, and as such, consumers tend to buy a car carts, but also makes these small cars fell out of favor.
There are automotive professionals represents, in fact, car manufacturers have also seen the state of the market, they no longer pay attention to the development of a small car, but will shift the focus of large cars and SUV models.